Semrush Pricing 2026: SEO Classic vs SEO and AI Search

SEO Classic and SEO + AI Search are different Semrush subscription families

Semrush currently publishes more than one subscription family. SEO Classic uses the names Pro, Guru and Business, while SEO + AI Search uses SEO, Starter, Pro+ and Advanced. These names do not form one seven-step upgrade ladder. Identify the actual product family before comparing monthly prices and feature tables.

The official SEO Classic help center lists Pro at $139.95/month, Guru at $249.95/month and Business at $499.95/month, with standard limits of 5, 15 and 40 monitored sites and 500, 1,500 and 5,000 tracked keywords. These are not the prices of the separate SEO + AI Search Starter and Pro+ subscriptions.

On the SEO + AI Search pricing page, the monthly entry prices are SEO $139, Starter $199 and Pro+ $299. Advanced is not displayed consistently across published Semrush pricing views: some quote a price while others request a custom plan. Compare the actual plan family, country, currency and checkout quote instead of treating a single Advanced figure as universal. Sources: https://www.semrush.com/kb/1547-seo-toolkit-pricing-and-plans and https://www.semrush.com/pricing/seo-ai-search/.

A quick plan choice based on the work you actually do

If you run a small site and mainly need keyword research, Site Audit and rank tracking, compare the SEO plan at $139 per month with SEO Classic Pro at $139.95 per month. Both list up to five monitored sites and 500 keywords, but they are different product families with different included tools.

If your work needs daily AI-brand prompt monitoring, inspect the Starter plan and its AI-search features before paying for a higher-capacity tier. If you actually monitor more than five sites or 500 tracked keywords, compare SEO Classic Guru with SEO + AI Search Pro+ instead: both publish limits of 15 sites and 1,500 keywords, but their feature bundles differ.

For an occasional one-off report, use the limited free offering before choosing any paid subscription. This is a decision guide based on published product limits, not the outcome of a hands-on test in a Semrush account.

The SEO plan currently starts at $139 per month

Semrush currently lists the SEO plan at $139 per month on monthly billing, or $117.33 per month when billed annually. It targets freelancers and small businesses building organic-search visibility.

The plan includes five websites to monitor, 500 keywords tracked daily, keyword and competitor research, Position Tracking, Site Audit and several AI-search monitoring features.

Starter adds a more structured AI-search visibility layer

Starter is currently listed at $199 per month, or $165.17 per month when billed annually. It keeps five monitored sites and 500 daily tracked keywords while adding broader brand-visibility tracking across AI-search environments.

This tier becomes more relevant when your reporting goes beyond classic rankings and you want to monitor prompts, brand performance and AI-search visibility on a recurring basis.

Pro+ mainly raises capacity and adds advanced analysis

Pro+ is currently listed at $299 per month, or $248.17 per month on annual billing. It increases capacity to fifteen monitored sites and 1,500 keywords tracked daily, while adding features such as historical SEO data and keyword cannibalization analysis.

That profile fits a growing team, agency or multi-site portfolio more naturally than a single small site that remains comfortably inside the lower plan limits.

Advanced requires a live price check or custom quote

Semrush currently shows Advanced with different pricing presentations: some published versions display $549 per month or $455.67 per month with annual billing, while other English pricing views invite a custom quote. Confirm the version and amount offered to your account before budgeting; neither figure is a universal guaranteed checkout price.

Advanced is positioned for larger organizations needing API data integration, SEO share-of-voice reporting and higher tracking capacity. For a small site, review the SEO, Starter and Pro+ limits first rather than assuming an enterprise-tier commitment is necessary.

Annual billing is not the same as month-to-month pricing

On October 14, 2026, Semrush lists its SEO + AI Search entry tier at $139/month for monthly billing and an equivalent $117.33/month when billed annually. The latter is an annual commitment with a different payment schedule, not a $117.33 cancel-anytime monthly offer.

Compare the actual upfront amount, renewal conditions, taxes, currency, extra users and optional toolkits before choosing the lower advertised effective rate. For a single website, first try one real Site Audit and Position Tracking workflow using an appropriate free or trial option.

Choose from real capacity requirements rather than total feature count

Count the websites you need to monitor, the keywords that genuinely matter and the reports your team will use every week. Then compare those needs with the limits of each plan rather than choosing the tier with the longest feature list.

Semrush also offers limited free access and trials for multiple toolkits. Use those options to validate the workflow before turning an analytics platform into a permanent monthly cost.